Retail Management SystemThese folks make us happy and make us look good!

Retail Management System

  • The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage.

    Retail Management System (RMS) is a powerful business management solution developed specifically for retailers. It is designed to escalate profit in a challenging market by increasing sales and successfully managing inventory, suppliers, pricing, promotions, staff and customers.The core of RMS is a fully integrated Head Office, Back Office and Point of Sale software system. Modules used to assist in extracting maximum value from this transactional hub include CPM (Corporate Performance Management), Web Interface, Loyalty, Gift Card and Bank Reconciliation.

    Manacle provides a rich, highly configurable and flexible platform out of the box. Business-specific functionality is provided as an extension to the core system, minimizing the cost and complexity of ongoing upgrades.

Distinguishing features of Indian FMCG Business

Low Capital Intensity

Custom development of Windows and Unix applications, distributed, multi-tier.

Most product categories in FMCG require relatively minor investment in plant and machinery and other fixed assets. Also, the business has low working capital intensity as bulk of sales from manufacturing take place on a cash basis. Technology - Basic technology for manufacturing is easily available. Also, technology for most products has been fairly stable. Modifications and improvements rarely change the basic process. Third-party Manufacturing - Manufacturing of products by third party vendors is quite common.

  • logistics - sometimes it’s essential to get certain products manufactured near the market.
  • flexibility in controlling labor costs; and
  • flexibility in production and inventory planning
  • Benefits associated with third party manufacturing include

Marketing function is indispensible in case of FMCG companies.

Major features of the marketing function include the following:-

The power of today's smart phones and computing tablets have created billions of virtual offices, libraries, movie theaters and shopping malls that move where your customers do. In fact, mobile technology leaders like Apple and Android activate hundreds of thousands of devices in a single day. To stay relevant in a market without boundaries, you must constantly evolve to fit into your customers' ever-changing digital lives – all while keeping them connected to their business and social networks.

  • We also specialized in Websites, Graphics for iPhone Mobile.
  • We design, develop & deploy successful applications for iPhone and iPod Touch.

Significant Presence of Unorganized Sector -

Factors that enable small, unorganized players with local presence to flourish include the following:

Basic technology for most products is fairly simple and easily available. The small-scale sector in India enjoys exemption/ lower rates of excise duty, sales tax etc. This makes them more price competitive vis-à-vis the organized sector. A highly scattered market and poor transport infrastructure limits the ability of MNCs and national players to reach out to remote rural areas and small towns.

  • Low brand awareness enables local players to market their spurious look-alike brands.
  • Lower overheads due to limited geography, family management, focused product lines and minimal expenditure on marketing.

Main segments of the FMCG sector

Factors that enable small, unorganized players with local presence to flourish include the following:

  • Personal Care: oral care; hair care; skin care; personal wash (soaps); cosmetics and toiletries; deodorants; perfumes; paper products (tissues, diapers, sanitary); shoe care.
  • Household Care: fabric wash (laundry soaps and synthetic detergents); household cleaners (dish/utensil cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides and mosquito repellants, metal polish and furniture polish).
  • Branded and Packaged Food and Beverages: health beverages; soft drinks; staples/cereals; bakery products (biscuits, bread, cakes); snack food; chocolates; ice cream; tea; coffee; processed fruits, vegetables and meat; dairy products; bottled water; branded flour; branded rice; branded sugar; juices etc.
  • Spirits and Tobacco: An exact product-wise sales break up for each of the items is difficult.

Products belonging to the FMCG segment generally have the following characteristics:

  • They are used at least once a month
  • They are used directly by the end-consumer
  • They are non-durable
  • They are sold in packaged form
  • They are branded

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