The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage.
Retail Management System (RMS) is a powerful business management solution developed specifically for retailers. It is designed to escalate profit in a challenging market by increasing sales and successfully managing inventory, suppliers, pricing, promotions, staff and customers.The core of RMS is a fully integrated Head Office, Back Office and Point of Sale software system. Modules used to assist in extracting maximum value from this transactional hub include CPM (Corporate Performance Management), Web Interface, Loyalty, Gift Card and Bank Reconciliation.
Manacle provides a rich, highly configurable and flexible platform out of the box. Business-specific functionality is provided as an extension to the core system, minimizing the cost and complexity of ongoing upgrades.
Most product categories in FMCG require relatively minor investment in plant and machinery and other fixed assets. Also, the business has low working capital intensity as bulk of sales from manufacturing take place on a cash basis. Technology - Basic technology for manufacturing is easily available. Also, technology for most products has been fairly stable. Modifications and improvements rarely change the basic process. Third-party Manufacturing - Manufacturing of products by third party vendors is quite common.
The power of today's smart phones and computing tablets have created billions of virtual offices, libraries, movie theaters and shopping malls that move where your customers do. In fact, mobile technology leaders like Apple and Android activate hundreds of thousands of devices in a single day. To stay relevant in a market without boundaries, you must constantly evolve to fit into your customers' ever-changing digital lives – all while keeping them connected to their business and social networks.
Basic technology for most products is fairly simple and easily available. The small-scale sector in India enjoys exemption/ lower rates of excise duty, sales tax etc. This makes them more price competitive vis-à-vis the organized sector. A highly scattered market and poor transport infrastructure limits the ability of MNCs and national players to reach out to remote rural areas and small towns.